The Misunderstanding of Business Management Innovation in the Digital Economy Era Excess Merger and Corporate Innovation

With the development of digital economy and technological innovation, many companies transform their model to improve market competitiveness. Some choose achieve transformation through own exploration, but more adapt change large-scale mergers acquisitions technologically innovative companies, even cross-border acquisitions. want integrate high-quality resources at expense excessive acquisitions, eventually form excess goodwill. However, whether such can really promote corporate innovation still needs be further explored. Through empirical research, this paper finds that do inhibit enterprises, then reveals mechanism action. This article a misunderstanding enterprise development, is, harm changes. It provides new perspective for enterprises pursuing which is conducive management activities.